How Soy Club brings more customers into physical stores

Today, many retailers face a common challenge: how to attract more customers to their physical stores and build customer loyalty in a highly competitive and increasingly digital environment. Despite traditional marketing efforts, results often fall short. Window posters, one-off promotional offers, generic newsletters—these are no longer enough to bring customers back consistently.

This is where Soy Club comes in. By offering a digital loyalty solution that is ethical, connected, and performance-driven, we help retailers transform how they engage with their customers. This article presents a use case based on real client challenges, helping potential partners understand how our support can apply to their own context.

The challenges of physical retail: visibility, loyalty, and personalization

Let’s take the example of an independent retailer located in a mid-sized city. Despite a prime location and an attractive product offering, in-store traffic remains inconsistent. Customers visit for specific occasions but don’t necessarily return. This retailer is looking to:

• Increase awareness of promotional offers among existing customers
• Improve visibility among potential customers in the neighborhood
• Build a lasting relationship with their customer base
• Access useful data to better understand and anticipate customer behaviors

Soy Club: a concrete response to these challenges

Soy Club’s approach is simple: enhance the local customer relationship using high-performance digital tools that are respectful and non-intrusive. Here’s how we structured our support for this retailer to meet their needs.

1. Digitalizing the loyalty card

The first step is to simplify the customer experience. With Soy Club, the loyalty card is directly integrated into the smartphone’s wallet (Apple or Google). No more forgotten or discarded paper cards: it’s always accessible, easily scanned at checkout, and more importantly, it becomes a true communication channel.

2. Geolocated campaigns and smart notifications

Soy Club enables the retailer to send targeted push notifications to customers near the store using Wi-Fi or GPS technology. For example: a customer who hasn’t visited in two months receives a notification when they’re back in the area—"A surprise is waiting for you in-store today!"

Result: a measurable increase in in-store traffic on campaign days.

3. Automatic customer segmentation

Not all customers shop the same way or at the same frequency. Our platform allows the retailer to easily view customer segments: regulars, dormant, new, VIPs...

This enables personalized communication for each segment. For example, a long-inactive customer might receive a reactivation offer, while a loyal customer could be invited to an exclusive event.

4. Tailored rewards

One of Soy Club’s strengths lies in its ability to deliver meaningful, customized offers. Instead of generic promotions, the retailer can use purchasing habits (favorite products, amount spent, visit frequency) to create tailored rewards: a free coffee after five visits, 20% off a frequently purchased item, and more.

These personalized perks strengthen customer attachment to the brand while increasing average basket size.

5. Real-time performance tracking and continuous optimization

Finally, our intuitive dashboard allows the retailer to manage their marketing strategy efficiently. They can monitor in real-time how many cards are activated, how often customers return, campaign performance, and adjust actions accordingly.

With this data-driven approach, decisions are no longer based on guesswork but on concrete insights.

Observed results: clearly improved KPIs

After just a few weeks of implementation, the retailer saw a positive trend:

• A 25% increase in store visits on days when push campaigns were active
• A 30% increase in returning customers
• A qualified, usable customer database for future campaigns
• A significant time-saving in managing marketing operations

One case among many...

This use case demonstrates the tangible impact Soy Club can have when addressing a specific business challenge. Whether you are an independent retailer, a franchisee, or part of a retail network, our approach adapts to your needs and customer base.

We believe that high-performing local retail is about truly understanding your customers, anticipating their expectations, and offering a seamless, human, and connected experience.

Want to learn more?

Our team offers a free diagnostic of your current loyalty strategy and practical, easy-to-deploy solutions to boost your business.

Soy Club : Loyalty, but better. And always human.

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