Boosting revenue growth with Soy Club’s Wi-Fi technology

In an increasingly competitive business environment, companies are constantly seeking innovative ways to attract and retain customers. Free Wi-Fi access is often seen as a simple convenience offered to clients. However, with evolving technologies and changing consumer expectations, it has become a powerful strategic tool for driving revenue growth. Soy Club offers a Wi-Fi marketing solution that transforms this connection into a lever for customer engagement and valuable data collection.

Challenge

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Let’s take the example of a café located in a city center, facing the following challenges:

• Increasing customer traffic and loyalty: Despite offering quality products, the café struggles to retain customers and encourage repeat visits.
• Collecting customer information for targeted marketing actions: The café lacks sufficient data about its customers to personalize offers and communications.
• Enhancing brand visibility: With growing competition, the café wants to stand out and strengthen its brand image.

The solution provided by Soy Club

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To address these challenges, the café implemented Soy Club’s Wi-Fi marketing solution, effectively turning its free internet access into a strategic customer engagement tool.

1. Setting Up a customized captive portal
When a customer connects to the café’s Wi-Fi, they are redirected to a branded captive portal tailored to match the venue’s identity. This portal provides a consistent user experience and acts as the initial touchpoint for customer engagement.

2. Collecting valuable customer data
During the login process, customers are invited to provide information such as their email address and preferences. This data collection, done with customer consent, enables the café to build a qualified database for future marketing initiatives.

3. Customer segmentation and personalized communication
With the data collected, the café can segment its customer base according to relevant criteria (visit frequency, consumption preferences, etc.). This allows for sending personalized offers, such as discounts on favorite products or invitations to special events.

4. Targeted marketing campaigns via Wi-Fi
The café uses the Soy Club platform to launch targeted marketing campaigns. For instance, a push notification can be sent to loyal customers offering an exclusive discount on their next visit. These actions strengthen engagement and encourage repeat visits.

5. Performance analytics and strategic adjustments
The Soy Club platform provides real-time analytics on campaign effectiveness, customer behavior, and visit trends. These insights enable the café to adjust its marketing strategy to maximize impact and return on investment.

Results achieved

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After implementing Soy Club’s solution, the café observed the following outcomes:

• 20% increase in foot traffic: Personalized campaigns encouraged more frequent visits.
• 25% growth in monthly revenue: Targeted offers boosted sales and increased average spend per visit.
• Database of over 1,000 qualified contacts built within three months: This customer base forms the foundation for ongoing, effective marketing campaigns.
• Improved local brand awareness: Satisfied customers shared their positive experiences, enhancing the café’s reputation within the community.

Conclusion

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This use case illustrates how Soy Club’s Wi-Fi technology can turn a basic internet connection into a powerful tool for revenue growth. By offering an enhanced customer experience, collecting valuable data, and enabling targeted marketing actions, Soy Club helps businesses meet the challenges of customer loyalty and engagement.
If you’d like to leverage your Wi-Fi to boost your growth, just like this café did, get in touch with Soy Club to discover how our solution can be tailored to your specific needs.

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