Current perfume trends: New releases, bestsellers, and great deals

A breath of novelty is sweeping through the perfume market! Timeless bestsellers, captivating new creations, and affordable fragrances—the world of perfumery is constantly evolving with trends and desires. Ready for an olfactory journey?

The latest releases

Every year, major perfume houses unveil new fragrances. At the end of 2024 and the beginning of 2025, several launches are making waves:

• Libre l’Absolu Platine by Yves Saint Laurent: A more intense version of the classic "Libre."
• Dioriviera by Dior: A fragrance inspired by the French Riviera, with sun-kissed and fruity notes.
• Gaultier Divine by Jean Paul Gaultier: A blend of white flowers and vanilla, embodying modern sensuality.

The bestsellers of the moment

Some fragrances continue to dominate sales year after year, thanks to their timeless olfactory signatures:

• La Vie est Belle by Lancôme: A must-have, still a top favorite with its gourmand and floral notes.
• Sauvage by Dior: The go-to men's fragrance for years, loved for its freshness and intensity.
• Black Opium by Yves Saint Laurent: An unmissable scent with its sweet and addictive notes.

Adopt makes perfumery accessible with afordable "Dupes"

Adopt, a French brand specializing in affordable perfumes, is experiencing a real boom thanks to its unbeatable prices. At Adopt, no perfume costs more than €20, allowing consumers to change fragrances regularly without breaking the bank.

Adopt offers an impressive variety of scents, covering all olfactory families. Plus, the brand frequently updates its collections with new releases.

Ultimately, the world of perfumery is evolving with trends. While luxury houses continue to set the tone, alternative brands like Adopt are becoming more and more popular. For perfume lovers, the selection has never been so diverse!

Examples of dupes at Adopt

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